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| Mr. Emmanuel Akpakwu, Chairman, Dakinda Group, with representatives of Microsoft |
By: Macbeth Ojugbeli
In her mission to accelerate growth of the Nigeria lottery industry; to keep abreast with global trends in diversification of revenue generation, the National Lottery Regulatory Commission through its mandate as the main body for the sanitisation of the lottery sub-sectors had continued to set unwavering guidelines.
Pertinently, the Commission is promoting public awareness through the instrumentality of the customer relationship management to further enhance the corporate image, integrity; increase customer confidence in the industry and foster and fine-tune perception of Nigerians towards lottery.
It further encourages them to embrace the lottery industry as a potential money spinner if its resources are well galvanised.
The current improvement is to increase the synergy between the Commission and its operators to help promote lottery for good causes for our society.
More so, Over a decade, the commission had worked towards the development of ideas to strengthen her image, expand her scope, accommodate varied dimension of technology to enhance efficiency with state of the art facilities to further enhance integrity in the industry.
This involved birthing ideas to sanitise the Nigerian populace at all levels on the potentials of the industry and its impact on the socio-economic development of the individuals.
New age lottery operators, permit holders and promoters of lottery schemes have tapped into this new drive and seen the importance of operating lottery within the ambit of transparency by engaging in personal humanitarian service; therefore, expanding the function of good causes.
One of the contemporary lottery stakeholders and Operators who have set an unwavering operational foundation is Dakinda Football for Every Home.
Its a scheme designed to promote skill and wealth. It is a Penalty Game, (a score and win) sports based, in line with the core functions of the Commission to further developing business ideas and enhancing internally generated revenue for the Commission.
The Dakinda frontier is taking a lead in not only Nigeria but in Africa to promoting the game of football.
A former Nigeria prolific footballer Kanu Nwankwo popularly known as Papilo endorses Dakinda Football Penalty Game, he called on all Nigerians to embrace this innovation in the lottery industry of skill and wealth.
The former Ajax and Arsenal FC prolific striker expressed his satisfaction with the level of preparedness, while promising to grace the flagged-off that is scheduled to hold this week thursday, in the Nations Federal Capital Territory.
He explained that the penalty game is not only for the youths but also for all families, therefore, urged families; especially both in Abuja and rural areas to participate actively.
Papilo said the Game would subsequently spread to other states of the federation where people will have equal opportunity to participate in this innovative game for skill and wealth creation.
However, apart from the immediate winnings, Dakinda has expanded its scope to organising monthly draws of different categories for each player therefore, penalty losers still have a chance to win other categories of cash prizes and the mega prize of 1 million naira monthly.
On this note, the platform aim to boost the sector of the Nigerian economy and other collaborative strategies by the Commission in advancing relationships was also created, making frantic efforts to further develop more strategies by implementing framework for the lottery business in Nigeria and beyond.
